Terms of service

Last updated: November 9, 2026

Overview

The SWFL Guidebook (swflguidebook.com) is a brand of Miles Brothers Consulting, LLC, a Minnesota limited liability company ("we," "us," or "our"). These terms apply to everyone who visits the site ("visitors") and to businesses that buy a Guidebook membership ("members"). By using the site or buying a membership, you agree to these terms and to our Privacy Policy, Refund Policy, and Cancellation Policy.

Our service

The SWFL Guidebook is an online directory of businesses that serve Southwest Florida. Members pay a subscription for a listing that can include their business name, contact details, website, service areas, description, and logo. We publish listings and promote the directory, but we do not guarantee any number of visitors, leads, customers, sales, search rankings, or other results.

Memberships, billing, and renewal

Memberships are recurring subscriptions: monthly at $20 per month with the first month free, or annual at $200 per year. Memberships renew automatically until cancelled. Payments are processed through Shopify and our subscription billing app. Cancellations and refunds are covered by our Cancellation Policy and Refund Policy. To buy a membership, you must be at least 18 and authorized to act for the business you list.

Your listing content

Members are responsible for the information and materials they submit, including logos and descriptions. You confirm that your information is accurate, that you have the right to use and share it, and that it does not infringe anyone's rights or break any law. You give us a non-exclusive, royalty-free license to display, format, and publish your submitted content on the Guidebook, and to use it to promote the Guidebook, while your listing is active and for a reasonable time afterward to remove it. Please tell us promptly if your information changes.

Our right to review and remove listings

We may review, edit for formatting and length, decline, or remove any listing, including listings that are inaccurate, misleading, unlawful, offensive, outside the area we serve, or that we believe could harm visitors or the Guidebook. If we remove a paid listing for a reason other than a breach of these terms, we will refund any unused prepaid amount.

Listings based on public information

Some listings may be created from publicly available business information. Any business can ask us at any time to update or remove its listing by emailing hello@swflguidebook.com.

Information for visitors

Listings are provided for general information. We do not endorse, guarantee, license, or verify the businesses listed, and we are not a party to any transaction between you and a listed business. Please check licenses, insurance, reviews, and terms directly with any business before you hire or buy from it.

Acceptable use

You may not misuse the site, including by scraping it, interfering with its operation, attempting unauthorized access, submitting false information, or using it for any unlawful purpose.

Intellectual property

The site's design, text, and other content, except content submitted by members, belong to us or our licensors. You may not copy or reuse them without our permission.

Third-party links and services

The site links to member websites and relies on third-party services. We are not responsible for third-party websites, content, or services.

Disclaimers

The site and memberships are provided "as is" and "as available," without warranties of any kind, express or implied, to the fullest extent permitted by law.

Limitation of liability

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost business. Our total liability for any claim relating to the site or a membership is limited to the amount you paid us in the 12 months before the claim.

Indemnity

Members agree to defend and hold us harmless from claims arising from their listing content or their breach of these terms.

Governing law

These terms are governed by the laws of the State of Minnesota, without regard to its conflict-of-law rules. Any dispute will be handled in the state or federal courts located in Minnesota, and you consent to their jurisdiction.

Changes to these terms

We may update these terms from time to time. We will post the updated terms on this page with a new date, and we will email members before any material change takes effect. Continuing to use the site or your membership after a change means you accept the updated terms.

Contact us

Questions about these terms can be sent to hello@swflguidebook.com.